find your path mailing Key Contact Mailing — packaging

This mailing went out to financial professionals considered key contacts in the mutual fund education space. It included branded camping gifts to help advisors on their hike to a successful business model. It also included value add gifts and tips on building business. Security Benefit’s value add materials provide a secondary touch point with financial professionals and establish the brand as an expert source. Housed underneath the give aways advisors found a selection of Security Benefit’s mutual fund assets.