Nurture Your Practice Key Contact Mailing — Campaign

I helped facilitate the creation and execution of this campaign through project leadership and creative direction. This campaign used a key contact mailing, emails, and a landing page to encourage users to download sales materials and utilize a new collateral hub, with the goal of driving sales during enrollment. I worked with the design and marketing teams to send this mailing out to financial professionals considered key contacts in the mutual fund education space. It included branded gifts and guidance materials based on client career stages. Security Benefit’s value add materials provide a secondary touch point with financial professionals and establish the brand as an expert source.