Strategic Client Services — Brand Creation
The Strategic Client Services brand was created in collaboration with COO and head of Strategic Client Services at Security Benefit, Jackie Morales. The internal brand was created to establish the department as a company leader and innovator, introduce department objectives, and create a unity of purpose and identity throughout the department.
Brand Statement
Strategic Client Services is happy to present our new department logo, for internal use only, that represents our identity as a division: We are the connecting cornerstone of Security Benefit. We support the services offered to clients. We innovate powerful solutions to complex problems.
LOGO EXPLANATION
Not only does our logo signify our monogram, SCS, but buried within it are all the symbols of what a job well done means to our deapartment. Our mark is both a shield, protecting our clients, and a cornerstone, supporting core functions. Its pathways represent simplyfing difficult processes and recall the warm handshake of Security Benefit’s overall brand.
SEAL
Included within our new logo is a seal to represent the fulfillment of our promises to clients. Our seal of approval should always represent flawlessly executed work and a strong yes to the question “Are we making retirement better?”.
